Thank you for making Buying & Selling eContent 2007 a huge success!

Buying & Selling eContent 2007 Program

Sunday March 25th, 2007

10:00 AM - 6:00 PM
Goldwater Gallery

• Attendees may pick up binders, bags, and other materials

1:00 PM - 4:30 PM
Golf Tournament
Indian Bend
Golf Tournament

• Open to all registered attendees*

Join friends and colleagues on the golf course and enjoy the casual networking that goes along with playing at Indian Bend, Camelback’s beautiful golf course. The tournament is a “best-ball” event, so even if you’re not a par golfer, you’ll have a great time at this special event.
* Sign up for free when you register for the conference.

10:00 AM - 2:00 PM
Participatory Project: Making Sense of Users
Town Hall
Participatory Project: Making Sense of Users
Michael Cheveldave, VP, Business Development, Cognitive Edge

This conference-within-a-conference offers the first 20 volunteers the opportunity to experience a cutting-edge technique for gaining a cognitive edge in their own enterprise. Share your stories in this interactive narrative capture project that will result in the development of archetypal content users. The results of this group’s work will be used to inform the BSEC audience at the main meeting’s closing session. (Lunch included.)
**Space is limited to 20. Sign up for free when you register for the conference.

10:00 AM - 4:00 PM
SIIA & SLA Present: Certified Content Rights Manager (CCRM) Course
SIIA & SLA Present: Certified Content Rights Manager (CCRM) Course
Adam Ayer, President, License Logic

• Separate registration fee applies (all proceeds to SLA and SIIA).

Developed and offered by the Software & Information Industry Association (SIIA) in association with SLA, the fast-paced, interactive agenda will have you talking knowledgeably about copyright compliance in no time. You’ll walk away knowing how to develop, communicate, and implement a copyright-compliant content management plan for your enterprise.

7:00 PM - 9:00 PM
Sunset Welcome Reception: Networking Under the Stars
Sunset Welcome Reception: Networking Under the Stars

Sunset on the lawn at Camelback brings the industry together again for the eighth annual Buying & Selling eContent — content creators, global buyers and information managers, aggregators, distributors, software solutions providers, and others who are focused on content as a primary driver for their business model. Don’t miss this chance to put names with new faces and greet old friends—and enjoy hors d’oeuvres and drinks under the stars while you begin discussions and build relationships that will continue over the next 2 days and beyond.

Monday, March 26, 2007

8:00 AM - 8:45 AM
Continental Breakfast
Sponsored By Mergent
8:45 AM - 9:00 AM
Tom Hogan Sr., President & CEO, Information Today, Inc.

9:00 AM - 9:15 AM
Opening Remarks & Introduction of Keynote Speaker
Opening Remarks & Introduction of Keynote Speaker
Ken Marlin, Managing Partner, Marlin & Associates

9:15 AM - 9:45 AM
Blue Skies, Plateaus, and Canyons: What Does the Horizon Look Like for New Media Models?
Blue Skies, Plateaus, and Canyons: What Does the Horizon Look Like for New Media Models?
Clare Hart, Executive Vice President, Dow Jones & Company

Since the mid-1990s, millions of users and thousands of companies have started settlements on the Web. Some business models have struck it rich, and some have gone bust, but nearly everyone agrees, there’s gold out there. What’s exciting is that there are no hard and fast rules in this wild frontier, so there are many discoveries yet to be made. New technologies, new content types, and access to an unprecedented number of Internet consumers are blending into a lucrative opportunity for savvy content owners and buyers. Clare Hart will discuss how content owners and buyers can profit in this new environment and whether new media and social publishing are changing the definition of trustworthy content. Learn how you can be a successful prospector in the online frontier, then talk about it with your peers.

9:45 AM - 10:30 AM
Introduction of the Conversation Leaders & Opening Roundtable Talks

See BSEC Wiki - Conversation Groups page

10:30 AM - 11:00 AM
Networking Break & Private Meeting Opportunity
Sponsored By Financial Times
11:00 AM - 12:30 PM
New Media Models in Practice (Part I)
Moderator: Michelle Manafy, Editorial Director, Online Publishers Association

Hear how these otherwise traditional information companies have blended user-generated content and media formats into their service offerings with great results.

Content’s May to September Challenge: Traditional Business Models and User-Generated Content
Paul Pellman, President, Hoovers

Hoover’s is integrating blog content and social networking/relationship mining capabilities into its traditional business information offerings. It is also paving the way for users to augment and enhance existing editorial content. Paul Pellman will discuss how the company has overcome the potential perils and pitfalls of publishing content not subject to editorial review, negotiating with bloggers, and monetizing blog traffic.

Media in the B2B Space: Taking Baby Steps (But Quick!)
Tom Cintorino, Senior V.P., Digital Media, PennWell

The challenges facing today's B2B publisher are not unique. They are classic business transformation challenges that arise from innovative and disruptive technologies. Tom Cintorino will talk about generating and implementing nontraditional media formats and user-generated content in PennWell's Fire franchise. He will focus on the organizational aspects that must be overcome and cover the processes involved from concept to delivery.

User-Generated Content: Tips, Techniques and Best Practices from the Front Lines
Daniel Harrison, Senior Research Associate, Consumer Reports

Consumer Reports has opened its publishing platform and started accepting user-generated reviews. The initiative involved a lot of rethinking, as the publisher grappled with both its mission and its relationship with its users. Daniel Harrison tells what Consumer Reports learned about encouraging user participation, integrating data from users, listening to what people want, and making it all earn money. 

Better than Expected: Results of an Experiment in Blending Blog Content with a Traditional Content Aggregation
Jonathan Hoy, Strategic Alliance Manager, LexisNexis Risk Solutions

Legal publisher and aggregator LexisNexis has come to realize the importance of blog content to its customers and now includes blog content into its feeds. Jonathan Hoy will discuss why blogs have been added to LexisNexis, how customers use them as part of their daily workflow, which topics they use most, and why the blogs are important as part of the company’s transformation to a "Total Solutions" provider.

12:30 PM - 12:45 PM
Think Piece
John Blossom, President, Shore Communications

Hear John’s thoughts on what's happening with social networking and user-generated content, then continue the conversation over lunch.

12:45 PM - 2:00 PM
Networking Lunch & Private Meeting Opportunity
2:00 PM - 2:15 PM
When Talk is What It's Really All About

A conversation with:
Knowledge Management Consultant David Gurteen, Gurteen Knowledge
and Dick Kaser, V.P. Content, Information Today, Inc.

2:15 PM - 3:45 PM
Collaborative Conversations
Moderator: David Gurteen, Director, Gurteen Knowledge

An independent knowledge consultant, educator, and coach, David Gurteen helps people share their knowledge, learn from each other, innovate, and work together effectively to make a difference in each other’s understanding of complex situations.

For more details, see BSEC Wiki - Speaker's Pages

“Through the Firewall—Intranet Access to External eContent”
Mr Martin White, Managing Director, Intranet Focus Ltd

“Customizing Your Content, Cultivating Your Customers”
Corey Ferengul, SVP, Product & Solutions Management, Macrovision Corporation

“Expanded Licensing Terms — How to Get Value Beyond What You Pay For”
Bill Noorlander, Principal, BST America

“Business Strategy — Following the Eyeballs”
Hal Espo, President, Contextual Connections LLC

“Vertical Market Opportunities — How Vertical Search and RSS Can Enhance or Create a Line of Business”
Barry Graubart, VP, Product Development, Alacra, Inc.

“From Licensing to Branding”
Joe Bremner, CEO, Kennedy Information, Inc.

“Enterprise Procurement — Deal or No Deal?”
Nikolai S. Kopelev, Director, Vendor Relations, GlaxoSmithKline

“DRM, Lock It Down? Or Let It Go?”
Ed Colleran, Director, Publisher Relations, Copyright Clearance Center

“User-Generated Content—The Future of Social Media & Enterprise Content”
Jane Dysart, Principal, Dysart & Jones Associates

3:45 PM - 4:00 PM
Refreshment Break
4:00 PM - 4:30 PM
Back to the Future: Will All Content Be Free (Again)?
West Arizona Ballroom
Back to the Future: Will All Content Be Free (Again)?
Patrick Spain, Chairman & CEO, Newser, LLC.

Most widely distributed content, whether news or data, used to be free (or nearly so) in its original print or broadcast form. You turned on your TV and watched ad-supported shows. You purchased a print newspaper for a nominal price. The exception was for narrow data and information interesting to only a few (usually business) people. Today, almost nothing is too narrow to an online audience approaching 1 billion people. Some people find this intimidating, fearing its impact on their businesses and on their libraries, while others exult in the tumultuousness of a rapidly changing electronic environment.

What do you think? Carry on the conversation in small groups…

4:30 PM - 5:00 PM
Roundtable Talks
6:30 PM - 9:00 PM
Reception and Southwestern Dinner

A stunning sunset viewed from Mummy Mountain is the setting for this casual evening networking event. Wear your boots and jeans — and don't forget your cowboy hat — and relax with friends and continue discussions inspired by the day's sessions. Enjoy margaritas, Coronas, and a delicious Southwestern dinner under the stars — and among the best and the brightest in the content industry.

Tuesday, March 27, 2007

8:00 AM - 9:00 AM
Continental Breakfast & Private Meeting Opportunity
Sponsored By Mergent
9:00 AM - 10:15 AM
New Media Models in Practice (Part II)
Moderator: Marydee Ojala, Editor-in-Chief, Online Searcher magazine, USA

Hear how companies are delivering new kinds of content to their buyers and users in these selected case studies.

Integrating New Media Tools into Daily Workflow
Mike Stelzer, Director, Global Vendor Management, EY

Ernst & Young is integrating new media tools into the daily workflow of its knowledge workers. Mike Stelzer addresses how such tools can be applied in a professional services environment and what it takes to create the cultural change necessary to support such developments. What are the right technologies and support services to improve information sharing? How has Ernst & Young designed the physical and virtual environments to affect the desired results?

Deep Indexing—A New Secondary Publishing Strategy to Enhance Search & Discovery
Jim McGinty, Vice Chairman, Cambridge Information Group

“Deep indexing” of scholarly articles is a major innovation that alters the search and discovery process and creates a new standard for secondary publishing. Jim McGinty tells how CSA researched and validated the need for an information service that allows for the searching of digital objects (such as tables/figures) within articles. Hear what scientists and researchers want in terms of searching digital objects and how CSA Illustrata addresses these needs while creating a new standard for secondary publishing. Find out what all this means to scholarly publishing.

Working in the Virtual World—New Ways for Collaboration
Cynthia Hill, Consultant and Past-president, Special Libraries Association

As more organizations move beyond geographic boundaries, teams are exploring ways to stay connected, communicate and get work done. In this talk, you’ll meet Sydney Delphin (a.k.a., Cindy Hill, in her Second-Life avatar form), as she presents the virtual team environment she lives in, discusses what's working and what's not, and offers some suggestions for new uses of information and content. 

10:15 AM - 10:30 AM
Think Piece
Rafat Ali, Editor, Publisher,

What's going on with media on the Net? Rafat comments on the latest developments. Continue the conversation at break.

10:30 AM - 11:00 AM
Networking Break & Private Meeting Opportunity
Sponsored By Financial Times
11:00 AM - 12:00 PM
Value Propositions—Two Aspects of Merger
Dot-Com Era 2.0? Recent Trends in Acquisitions and Mergers
Tolman Geffs, Managing Director, The Jordan, Edmiston Group

The integration of interactive content and capabilities into “traditional” diversified media is a major factor driving industry growth. Learn who’s buying what, why, and for how much from this expert in online media, services, and technology M&A. Tolman assisted Gorilla Nation Media in its sale of Quizilla to MTV Networks; Klipmart, in its sale to DoubleClick; PointRoll, in its sale to Gannett; Bitpipe, in its sale to TechTarget; and Moreover, in its sale to VeriSign. Mr. Geffs will review the major drivers of online growth, explore the strategies of the major interactive and diversified media acquirers, and discuss the recent and coming pace of interactive acquisitions.

Model Breaking Mergers—What Happens to Information Centers and Licensing Deals When Ownership Shifts?
Roberta (Bobbie) Goering, Corporate Library, Exelon

When two companies approached a merger to create one of the nation’s largest utility companies, the librarians at the respective companies were faced with the challenge of merging their separate information departments. Working together, the information professionals needed to evaluate their individual operations. Were they redundant or synergistic? How best could they work with common and divergent vendors in the run-up to the merger? What to do about duplicate content licensing deals, particularly those with differing conditions? Hear how two professionals worked things out when Bobbie Goering reports from the trenches on what mergers mean to the true insiders.

12:00 PM - 1:00 PM
Two Views on Piracy
Avoiding Piracy in Library Practice
John McDonald, Library, CalTech

In an environment where file sharing has been known to run rampant and where the cry “information wants to be free” resonates, well—what’s a librarian to do? John McDonald shares his experience in guarding against piracy in an academic environment populated with Internet natives. A few fascinating case studies and tips for ensuring content security round out this riveting presentation from one who has fought the fight to keep the rights of content owners safe.

Piracy as a Business Model—What’s to be Learned from the Pirates?
Corilee Christou, President, C2 Consulting

When the vice chair of Disney/ABC, Anne Sweeney, got up to give her keynote address at MIPCOM last year, she probably didn’t know how big a sensation her reference “to piracy as a business model” would be. This thought-provoking session will explore Sweeny’s metaphor. What can we as information service developers and content providers learn from those who have figured out how to make money off other people’s stuff? What can we learn from the pirates about the things that users really want to do with content? And how can we respond? Attend this conversation starter and continue talking about it over lunch.

1:00 PM - 2:15 PM
Networking Lunch & Private Meeting Opportunity
2:15 PM - 3:00 PM
What the Users Look Like
Report from the Making Sense of Users Project
Michael Cheveldave, VP, Business Development, Cognitive Edge

The working group that met on Sunday will present the archetypes of users that their narrative exchange has created. Here’s your chance to see what your users really look like.

3:00 PM - 3:30 PM
New Media Models to Influence Buyers and Users—Building a Marketing and PR Strategy to Reach your Customer Archetypes with Web Content
New Media Models to Influence Buyers and Users—Building a Marketing and PR Strategy to Reach your Customer Archetypes with Web Content
David Meerman Scott, Evangelist, The New Rules of Marketing and PR

Now that the Internet has made it easier than ever for marketers to directly communicate with target audiences, marketers must dramatically alter their PR and marketing strategy to maximize the effectiveness of new media models. On the Web, the old rules don’t apply. In this engaging presentation, Scott shows how to leverage the potential that Web-based communication offers to reach buyers. A step-by-step action plan for harnessing the power of the new rules of marketing and PR told with case studies and real-world examples shows how to identify audiences, create compelling messages, get those messages to the most consumers possible, and lead those consumers directly into the buying process.